buononaturale delivers health and wellbeing to Italian and global families through the products of our land, true “gems” carefully developed by hundreds of organic farmers and transformers. Every day we fulfill the recently arisen demand for a dietary regime that may preserve, or even facilitate, corporeal equilibria. A demand for organic food which as of the early 2000s has been growing in intensity as scientific progress awakened nutritional consciousness along with fear that various foods and dishes may contain unexpected noxious substances.
Our products aim to promote sustainable eating styles that not only prepare an ever-busier global population to perform at its best in the stressful dimensions of everyday life but also respect people, animals, and the planet.
To the need for a safe and sustainable lifestyle buononaturale responds by piecing together stories from the healthy agricultural and zootechnical Italian traditions. We cover disparate surfaces of the Italian peninsula starting from the province of Irpinia or, more generally, the vast lands flanking the Italian Appennines, among the oldest mountain ranges in Europe. In collaboration with small and medium-sized farms and the human stories that back them, we work on making sure that each consumer can access our genuine and safe products, either directly or through our distributors, located across the globe.
At each bite, on a tour of the most aesthetically pleasing Italian landscapes, from the Appennine farmlands to the rice fields of the Po valley, of which they capture the rich smells and flavors. We ensure that our products bear the label of ‘high quality’ not only in the light of the artisanal and traditional production processes employed to obtain them, but also because of the high quality ingredients selected. Upon these premises, we formulate production choices that realize the largely diffused desire for a diet that is both healthy and inspired by the lively colors and dense flavors of the wholesome and balanced Italian rural life.