These first few months of Fall have seen us engaged in various sector events.
- On 1–4 September, buononaturale visited the IRPINIA MOOD FOOD FESTIVAL in the homonymous province flanking the southern Italian Apennines, where our brand was born, along with a millennia’s worth of culinary practices from pasta-making to gelato-making, also known for three DOCGs: the highest classification that can be awarded to an Italian wine. This local food festival took place in a majestic 19th-century prison, the Carcere Borbonico, and was attended by more than five Michelin-starred chefs and other leading names in the industry such as Joe Bastianich. Gambero Rosso talks about the food festival as follows. During the four-day event, Chefs Paolo Barrale and Marianna Vitale cooked vegetable-stuffed ravioli and rustic arancini, respectively, starting from some of our delicacies.
- On 25–26 September, in a human-scale setting at Porte de Versailles, in Paris, the GOURMET SELECTION trade show welcomed 350 exhibitors of gourmet food products and over 4,000 industry professionals. Here, TV presenter Vincent Verniot moderated a show cooking with French chefs Julien Serri and Natasia Lyard, who served to large crowds at 1pm the buononaturale ORGANIC Carnaroli rice cooked with our ORGANIC Boiled peas. In the meantime, we exhibited in the Italian Pavilion, on booth #F020.
- Finally, the FRUIT ATTRACTION trade show organized by IFEMA MADRID and FEPEX was held in Madrid, Spain, on 4–6 October, a landmark event for the commercialization of fruits and vegetables worldwide. Our booth, #3C01D, in the Italian Pavilion saw a lot of traffic due to the uniqueness of our offer.
We want to thank all of those who contributed to transforming these three sector events into important moments on our journey toward a prevailing wholesome, balanced eating lifestyle. We look forward to seeing you at the next major international trade show of the Food&Beverage industry, for the Ho.Re.Ca or Food Service channel, SIAL, which will be held in Paris from Saturday, October 15 to Tuesday, October 18. Come to visit us in Hall 1, on booth #1C 156.